Week 16 - Digital Development

Week 16

This particular client should consider the importance of it's digital presence as this is essentially the only platform it has to market it's services; the CampusConnect app has a number of characteristics that can be built upon in the development of the app and indeed to meet the altered brief we had discussed with the client (possible improvements to the app to meet the needs of the recruitment and retention team's consideration)

These characteristics, and the potential development and applications of them are detailed below;


Ease of Use;
CampusConnect has a dedicated application dependent on which institution the user is enrolled at. This ensures the relevance of content that the user is viewing and allows the subscribing institution to view unique statistics relating to user's habits.

Personalisation;
The app has a number of areas which can be personalised in order to suit the user, with a personal log in for each user. This could be further developed in the respect that the application itself could be developed into a modular layout that is adapted for mobile use and allows the user to see content that is most relevant to them easily.

Location Usage Information;
The application currently doesn't support location services - we see that this could be developed in a respect that the application can alert the user to events and offers on campus dependent on their location on campus. This encourages proliferation of the app's use - coupled with the fact that brands and services may pay the developer to display their offers on the app could be a profitable move for the brand.