After emailing the relevant staff of the University that the client had spoke to previously regarding the CampusConnect app and not receiving a response we have emailed the client to request another meeting. The aim of the next meeting will be to discuss competitor research we have conducted and to contact the university staff via the client to attempt to secure a meeting.

Also competed ethics checklist and other ethical documents to ensure our market research falls within MMU's ethical code. 

https://www.ted.com/talks/ken_robinson_changing_education_paradigms

This particular TED talk from Sir Ken Robinson applies well to the client brief in my opinion; it highlights how the changes in the socio-economic structure in the last 50 years has changed young peoples' outlook on higher education; how it is no longer considered that a degree 'guarantees' a graduate job and how diminishing influence of the arts in higher education is putting prospective students off higher education altogether.

We as a group can use this information to our advantage as the app itself can use experiences from 'recent' graduates and current students to re-engage with universities and the experiences that they offer. From my personal perspective - I feel that my current degree has less worth that it would in the past; acknowledging this in regards to appealing to perspective students and highlighting that university is not simply a character buiolding experience from an academic perspective but also from a wider perspective; for example we could highlight relevant societies and extra curricular opportunities at their chosen university and add the social potential of the CampusConnect app in order to encourage conversation between current and prospective students.

These suggestions will be presented to the client at our next meeting next Tuesday.

Met with Daniel Hinckley, one of the directors of StudyBundles. Talked about current penetration in markets, main obstacles faced in penetration into the target market segment in Manchester (namely MMU/UOM); discussed how previous meetings with marketing staff had been met with scepticism due to MMU producing an app which ultimately failed. We have decided the best plan of action for the coming weeks is to contact those who the company had spoke with and establish why the MMU app failed, distinguish what differences the StudyBundles app offers that ensures it will perform better, and conduct research into competitors such as Hobson and Gecko Labs.

The next meeting with Daniel will be scheduled within the fortnight to discuss progress made on the research and review information in order to ensure the best performance of the product.