Met with Daniel Hinckley, one of the directors of StudyBundles. Talked about current penetration in markets, main obstacles faced in penetration into the target market segment in Manchester (namely MMU/UOM); discussed how previous meetings with marketing staff had been met with scepticism due to MMU producing an app which ultimately failed. We have decided the best plan of action for the coming weeks is to contact those who the company had spoke with and establish why the MMU app failed, distinguish what differences the StudyBundles app offers that ensures it will perform better, and conduct research into competitors such as Hobson and Gecko Labs.

The next meeting with Daniel will be scheduled within the fortnight to discuss progress made on the research and review information in order to ensure the best performance of the product.