https://www.ted.com/talks/ken_robinson_changing_education_paradigms

This particular TED talk from Sir Ken Robinson applies well to the client brief in my opinion; it highlights how the changes in the socio-economic structure in the last 50 years has changed young peoples' outlook on higher education; how it is no longer considered that a degree 'guarantees' a graduate job and how diminishing influence of the arts in higher education is putting prospective students off higher education altogether.

We as a group can use this information to our advantage as the app itself can use experiences from 'recent' graduates and current students to re-engage with universities and the experiences that they offer. From my personal perspective - I feel that my current degree has less worth that it would in the past; acknowledging this in regards to appealing to perspective students and highlighting that university is not simply a character buiolding experience from an academic perspective but also from a wider perspective; for example we could highlight relevant societies and extra curricular opportunities at their chosen university and add the social potential of the CampusConnect app in order to encourage conversation between current and prospective students.

These suggestions will be presented to the client at our next meeting next Tuesday.