Tuesday 25 October 2016

Team met to establish delegation of tasks for the unit; discussed a face to face meeting with the client to establish what the client's needs are in regards to their development as a brand, also completed PDP to establish what we as students want to achieve as the unit progresses. Delegated tasks for the coming weeks.

Wednesday 19 October 2016

We have now been able to establish the project for which we will be working for. Studybundles; based on Chester Street in Manchester are seeking to expand their client base for a higher education prospectus 'app'; aiming to simplify the process of researching HE institutions for prospective students. We have agreed the initial stage of this is to research existing competitors and the impact the Studybundles app has had on the market up to this point. Further market research will then be conducted into the opinions of existing students both UK and international to establish consumer thoughts on the potential benefits and drawbacks of the product in order for us to recommend improvements for the brand to increase their client base.
Appropriate preparations for this week's workshop involve clarification of the process of assignment of projects for non-pitched groups. This is due to the issues arising from non-attendance of previous workshops and as a result has affected the group's ability to delegate tasks at this stage. Consultation with Mark has allowed us to clarify that some of the projects 'do not compete with assigned groups' and as such we shall wait until this is confirmed. As a result; the legitimacy of the group as it stands at this point in time is not guaranteed. However; I (Peter) will be making contingency preparations for any outcome based on the advice given by both Mark and the unit leader Bex Lewis.