In regards to the stipulation of personas relating to the target demographic of the client - I have been able to (from the results of the survey) put together some various personas for the clientele of the CampusConnect app;
Persona 1 - Jane, 21
- Current Student
- Sport Orientated
- Ski Society
- 3rd Year
- Looking to meet like-minded people
Persona 2 - Ben, 18
- Prospective Student
- Anxious about moving to a new area
- Unsure on what lies ahead
- Has lived in the same rural area all his life -
only one of his friends to go to university - Looking for reassurance/support
Persona 3 - James, 23
- Post Grad
- Keen to share his experiences
- Head of a sport society
- Member of a student support group
In this instance when we consider the different aspects of the personas presented and indeed their relationship with each other; the CampusConnect app can connect and benefit the attitudinal requirements of each persona significantly. For example - persona 3 can aid both persona 1 and 2 - and this is something that we considered when formulating our creative campaign for the client.
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