Despite the uncertainty around the continuation of the brief; it is worth considering what data collection methods we can use regardless; should we continue the preparation for this research will already be complete.

PRIMARY RESEARCH 

In regards to primary research; quantitative questionnaires and observations of current usage of the StudyBundles app to establish what penetration it currently has in it's target market would be beneficial to our brief;

*This will establish trends in the existing consumer base which can inform our decision on creative marketing to engage Manchester based students of a similar demographic
*Allows us to possess presentable evidence to inform our choices when enacting the brief
*This would be most effective for primary research

SECONDARY RESEARCH 

Secondary research methods such as individual interviews and case studies conducted with the established users of the Studybundles app and indeed the prospective customers through qualitative methods;

*Allows us to gauge the response to the app from current users; what similarities/differences doe these views have to those of prospective customers
*Best used as a secondary research method

MMU ethics checklist has been signed off; meaning we can begin primary research as soon as we have an update from the unit leader on the status of the brief itself.